Which of the following asset types would not be accepted for an app campaign?

Analysis of Correct Answer(s)

• Website: A Website is not a creative asset that can be uploaded to a Google App campaign. The goal of an App campaign is to drive app installs or in-app actions, not website traffic. The campaign's destination is the app's listing on the Google Play Store or Apple App Store, not a website URL. Therefore, a website is not a valid asset type for building the ad creative itself.

Analysis of Incorrect Options

• Image: Images are a fundamental asset for App campaigns. You can upload multiple images that Google's system uses to automatically generate various ad formats across the Search, Display, YouTube, and Discover networks.
• Video: Videos are a highly recommended and crucial asset type. They are used to create engaging video ads, especially for placements on YouTube and within other apps on the Google Display Network.
• HTML5: HTML5 assets are also accepted for App campaigns. They allow you to create interactive and animated ads, which can improve user engagement, primarily on the Google Display Network.