How often should you view your asset report and replace low-performing assets for a Discovery campaign?

Analysis of Correct Answer(s)

• Bi-weekly: This is the best practice for optimizing Discovery campaigns. Google's machine learning algorithm needs time to test different asset combinations and gather sufficient performance data. A bi-weekly review cycle provides a balance between two key needs:
  • It allows the system enough time to exit the learning period and collect meaningful data on which assets perform best.
  • It is frequent enough to allow you to react in a timely manner, replacing low-performing assets to improve campaign efficiency and avoid wasted ad spend.

Analysis of Incorrect Options

• Daily: Reviewing assets daily is too frequent. It disrupts the machine learning process and can lead to reactive decisions based on data that isn't statistically significant. Performance can fluctuate, so daily changes prevent the system from properly optimizing.
• Monthly: While better than quarterly, waiting a full month can be too slow. You might miss opportunities to optimize and could continue spending on ineffective assets for an extended period.
• Quarterly: This frequency is far too slow for effective campaign management. Creative fatigue, seasonality, and market changes require much more frequent review to maintain optimal performance. Waiting three months to replace poor assets would lead to significant inefficiency.