You're preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

Analysis of Correct Answer(s)

The correct answer is 5. To create effective Responsive Display Ads (RDAs), it is a Google Ads best practice to provide a robust set of assets. This allows Google's machine learning algorithm to test numerous combinations and optimize for the best-performing ad creative for different audiences and placements.

For strong results, you should upload: - At least 5 images (including landscape and square formats). - At least 5 headlines (short, impactful text). - At least 5 short descriptions.

Providing this quantity and variety of assets is crucial for achieving a "Good" or "Excellent" Ad Strength rating, which is an indicator of your ad's potential to perform well.

Analysis of Incorrect Options

• 2 and 3: Providing only two or three of each asset type is insufficient. This severely limits the system's ability to mix, match, and learn. Ads with too few assets typically receive a "Poor" or "Average" Ad Strength rating and may not achieve optimal performance.
• 7: While you can upload more than five assets (e.g., up to 15 images), the number 7 is not the specific quantity cited in Google's core best practices for starting a successful RDA. The recommendation is to start with at least 5 of each core asset type.