Why is Ad strength an important section to check when creating a responsive display ad?
It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate.
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.
Explanation
Analysis of Correct Answer(s)
- Ad strength is a real-time diagnostic tool that provides feedback as you build a responsive display ad. Its main function is to guide you on the quantity, quality, and diversity of the creative assets you upload. It provides specific, actionable recommendations like "Add more headlines" or "Make your descriptions more unique." By following this guidance, you supply Google's machine learning with a strong and varied set of components (headlines, images, descriptions, logos), which is crucial for creating and testing a wide range of effective ad combinations.
Analysis of Incorrect Options
- It dynamically generates customized headlines: This is incorrect. Ad strength evaluates the assets you provide; it does not generate new creative assets for you. It scores your inputs and suggests improvements.
- It automatically replaces images that are underperforming: This describes an optimization process that occurs after an ad is live and has gathered performance data. Ad strength is a tool used during the creation phase, before the ad has any performance history.
- It provides insight into how the ad has historically performed: This is also incorrect. Ad strength is a predictive metric that estimates an ad's potential effectiveness based on the assets provided before launch. Historical performance is viewed in campaign and asset reports after the ad has been running.