You're making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

Analysis of Correct Answer(s) - Book now: This is the strongest choice because it is a direct and action-oriented call-to-action (CTA). It aligns perfectly with the stated campaign goal, which is to "drive bookings." Using a clear and specific command tells viewers exactly what you want them to do next, which is essential for maximizing conversions.

Analysis of Incorrect Options - Learn more: This CTA is better suited for the awareness or consideration stages of a campaign. It encourages users to research, but it's less effective for a campaign focused on the final conversion action of booking. - Call now: This CTA drives a different type of conversion (phone calls) and does not support the specific goal of driving bookings on the website. Your CTA should always match your primary campaign objective. - Check us out: This phrase is too vague and passive. An effective CTA should be a clear, compelling command. "Check us out" lacks the urgency and specificity needed to prompt immediate action from the user.