You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?

Analysis of Correct Answer(s)

• Video Creative Analytics is the correct tool designed to provide detailed performance insights specifically for video ads. It helps advertisers understand viewer engagement by offering metrics like the audience retention rate. This feature shows a second-by-second graph of viewership, allowing you to pinpoint which parts of your video are most engaging and at which exact moments viewers tend to drop off or skip. This directly answers the need to know how viewers watched key moments.

Analysis of Incorrect Options

• Create with Google: This is a resource and inspiration hub. It provides creative insights, showcases successful campaigns, and offers tools for ideation, but it is not an analytics platform for measuring your ad's performance.
• Google's ABCDs of effective creative: This is a framework of best practices (Attract, Brand, Connect, Direct) for creating effective ads. It guides creative strategy, but it is not a tool to measure viewer behavior.
• Ads Creative Studio: This is a platform for building and managing ad creatives, particularly for large-scale or personalized campaigns. Its focus is on the creation and management of assets, not on the in-depth performance analysis of viewer retention.