What are the three main automation components of Smart Display campaigns?

Analysis of Correct Answer(s)

Smart Display campaigns are designed to be highly efficient by leveraging Google's machine learning. They are built around three core automated components that work together to drive performance:

• Automated Bidding: This component uses bidding strategies like Target CPA or Maximize conversions. The system analyzes numerous signals in real-time to set the optimal bid for each ad auction, aiming to achieve your specific conversion goals.
• Automated Targeting: Instead of requiring you to manually select audiences, Smart Display campaigns automatically find the best customers. The system combines prospecting and remarketing to reach users who are most likely to convert, based on their online behavior and intent signals.
• Automated Creatives: You provide a set of assets, including headlines, descriptions, images, and logos. Google's AI then dynamically combines these elements to create responsive ads that automatically adjust their size and format to fit any available ad space on the Display Network.

Analysis of Incorrect Options

• Automated conversions: This is not a component of the campaign's automation. Conversions are the desired outcomes or user actions (like a purchase or a sign-up) that you track. The automated systems optimize toward achieving these conversions, but conversions themselves are the goal, not the automated tool used to reach it.