What are the three marketing objectives that can be met via targeting on Google Display ads?

Analysis of Correct Answer(s)

Google Display ads are structured to align with the primary stages of the marketing funnel. The three correct objectives directly correspond to these stages, allowing advertisers to tailor their campaigns effectively.

• Build awareness: This top-of-funnel goal focuses on reaching a broad audience to introduce a brand, product, or service. Display ads are ideal for this due to their visual nature and extensive reach across the Google Display Network (GDN), helping to build brand recognition.
• Influence consideration: This mid-funnel objective targets users who are already aware of a brand and are actively researching or comparing options. By using targeting methods like in-market audiences or custom audiences, advertisers can engage potential customers and keep their brand top-of-mind.
• Drive action: This bottom-of-funnel goal aims to convert interested users into customers. Display ads can prompt immediate actions like purchases, sign-ups, or calls through compelling creative and strong calls-to-action. Remarketing campaigns are a key strategy for driving action by re-engaging past website visitors.

Analysis of Incorrect Options

• Generate buzz: While a successful advertising campaign might "generate buzz," this is not a core, selectable marketing objective within the Google Ads framework. It's an outcome or a byproduct of a well-executed campaign, rather than a specific, measurable goal that you build a campaign strategy around. The other three options represent the fundamental, strategic pillars of Display advertising.