What two types of remarketing can be used on Google Display ads?

Analysis of Correct Answer(s)

Google Display Ads offer two main types of remarketing to reconnect with past website visitors.

• Standard remarketing: This method involves showing general, static ads to people who have previously visited your website. It's effective for raising brand awareness and encouraging users to return. For example, after visiting a travel website, a user might see a general ad for that company's vacation packages on other sites.

• Dynamic remarketing: This is a more powerful and personalized approach. It displays ads featuring the specific products or services a user previously viewed on your site. This requires setting up a product or service feed and is highly effective for e-commerce and other businesses with large inventories. For example, a user who looked at a specific camera on a retail site would see an ad featuring that exact camera.

Analysis of Incorrect Options

• Custom remarketing: This is not an official term for a type of remarketing campaign in Google Ads. The ability to create custom audience lists (e.g., users who visited specific pages or abandoned a cart) is a feature within both Standard and Dynamic remarketing, not a separate category.

• Email remarketing: While you can use email lists to create remarketing audiences through a feature called Customer Match, it is a method for building an audience, not a distinct remarketing type on the Display Network. The resulting campaign would still be classified as either Standard or Dynamic.