Which of the following is not a component of Google Display ads' value proposition?

Analysis of Correct Answer(s)

• Search: This is the correct answer because Search ads and Display ads are distinct Google Ads products with different value propositions.
  • Google Search ads capture existing demand by showing ads to users who are actively searching for specific products or services on Google.com.
  • Google Display ads primarily create demand by reaching users across millions of websites and apps in the Google Display Network, often before they even start searching. While search signals can inform Display targeting, "Search" itself is not a core pillar of the Display value proposition.

Analysis of Incorrect Options

• Intent: Google Display ads are built to understand user intent. They use powerful audience signals (like in-market audiences, custom audiences, and life events) to identify users who are likely to be interested in an advertiser's offerings, making this a key component.
• Performance: A core value of Display ads is driving measurable performance. Whether the goal is brand awareness, consideration, or conversions, Display campaigns are designed to achieve specific marketing objectives, often using automated bidding strategies.
• Machine learning: This is the engine that powers modern Display advertising. Machine learning is fundamental to automated bidding, optimized targeting, and responsive ad creation, enabling advertisers to achieve better results with greater efficiency and scale.