Match each auto-bidding strategy to the right campaign goal.

This question tests your ability to align an automated bidding strategy with its corresponding campaign goal. Choosing the right strategy is crucial because it tells Google's algorithm what outcome to optimize for.

Analysis of Correct Answer(s)

The correct associations directly link a business objective to the bidding strategy designed to achieve it.

• Goal: Generate leads at a specific cost.

  • Strategy: Target CPA (Cost Per Acquisition). This strategy sets a specific cost you are willing to pay for each conversion (like a lead), making it the perfect match.

• Goal: Achieve a specific return on ad spend.

  • Strategy: Target ROAS (Return on Ad Spend). This strategy aims to get the most conversion value for every dollar spent, directly aligning with an efficiency goal measured by return.

• Goal: Get the most conversions within your budget.

  • Strategy: Maximize conversions. This strategy focuses on generating the highest possible number of conversions for your daily budget, prioritizing quantity over a specific cost-per-conversion.

• Goal: Drive as much traffic as possible to your website.

  • Strategy: Maximize clicks. This strategy is designed to get the most clicks possible within your budget, making it ideal for awareness or traffic-centric campaigns.

Analysis of Incorrect Options

Incorrectly matching these would lead to inefficient campaigns. For example, using Maximize clicks when your goal is a specific Target ROAS would be a mistake. The system would optimize for cheap website traffic from users who may have no intention of purchasing, thereby failing to meet your return-on-spend goal. Similarly, using Target CPA for a traffic goal would unnecessarily limit your reach to only users likely to convert, hindering the primary objective of maximizing site visitors.