What two main ad formats can be used in a Google Display ads campaign?

The two primary ad formats for a Google Display campaign are Responsive Display Ads and Uploaded Ads.

Analysis of Correct Answer(s)

• Responsive Display Ads: This is the default ad type for the Display Network. You upload various assets (images, headlines, logos, descriptions, and videos), and Google's machine learning automatically combines them to create ads that fit available ad spaces. This format maximizes your reach and performance by creating flexible ad combinations.
• Uploaded Ads: This format provides full creative control. You create and upload your own ads, typically as image files (like .JPEG, .PNG, .GIF) or as HTML5 files. This is ideal when you need to use specific branding or designs that can't be replicated by responsive formats.

Analysis of Incorrect Options

• Search Ads: These are text-based ads that appear on Google Search results pages. They are part of the Google Search Network, not the Display Network.
• Social Ads: This is a general term for ads on social media platforms like Facebook, Instagram, or X (formerly Twitter). They are not a format used within the Google Ads platform.