Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Analysis of Correct Answer(s)

• Custom Affinity audiences: This is the correct choice because Amy is targeting a niche market. Standard Affinity audiences are broad, TV-like categories (e.g., "Pet Lovers"). A Custom Affinity audience allows an advertiser to create a much more tailored group. Amy can define her audience by entering specific keywords (e.g., "goldfish training," "fish tricks"), URLs (e.g., popular goldfish enthusiast blogs or forums), and apps related to her niche. This precision ensures her brand awareness campaign reaches the small, but highly relevant, group of people interested in training goldfish.

Analysis of Incorrect Options

• Dynamic remarketing and Standard remarketing: Both are used to re-engage people who have already visited your website or app. Amy's goal is to build initial brand awareness among a new audience, not retarget past visitors.

• Affinity audiences: These are pre-defined, broad interest groups. While they are used for awareness, they are not suitable for a niche market. Targeting a broad category like "Pet Lovers" would be inefficient and waste budget, as most people in that audience are not interested in the specific activity of training goldfish.