Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Analysis of Correct Answer(s) - The primary marketing goal is to sell excess inventory. This means the advertiser needs to increase the total number of conversions. - The current campaign generates 1,400 conversions. The correct plan projects an increase to 1,600 conversions. - This is the only option that directly supports the objective of selling more products. - It aligns with the advertiser's stated willingness to increase both the total investment (from $7,000 to $9,600) and the CPA (from $5 to $6) to achieve higher sales volume.

Analysis of Incorrect Options - An investment of $8,400 to generate 1,400 conversions: This option fails because it does not increase the number of conversions, which is the main goal. The campaign becomes less efficient without generating more sales. - An investment of $9,800 to generate 1,400 conversions: Similar to the previous option, this plan does not help sell more inventory as the conversion volume remains unchanged. - An investment of $9,100 to generate 1,300 conversions: This option is incorrect because it projects fewer conversions than the current campaign, which is the opposite of the advertiser's objective.