Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Explanation
Analysis of Correct Answer(s)
Performance Planner is a powerful tool for forecasting and budget planning within Google Ads. Its main advantages stem from the advanced technology it uses to generate predictions.
- Leverages machine learning for forecasting: Performance Planner uses machine learning to simulate ad auctions at a granular level. It considers factors like seasonality, competitor activity, and historical campaign performance to predict how changes to your budget and bids will impact conversions and spend. This makes its forecasts highly accurate and reliable.
- Forecasting is powered by billions of Google searches: The tool's predictions are not just based on your account's history but are also validated against billions of weekly Google search queries. This massive, up-to-date dataset ensures that the forecasts reflect current market trends and user behavior, helping you make more informed budgeting decisions.
Analysis of Incorrect Options
- Free to use with any merchant-hosted storefront: While Performance Planner is a free tool within Google Ads, its availability is not linked to using a specific type of e-commerce platform.
- Integrates with other budgeting software: Performance Planner operates exclusively within the Google Ads platform and does not offer direct integration with third-party financial software like QuickBooks.
- Identify funds from other operational budgets: This is beyond the tool's scope. Performance Planner helps you optimize your Google Ads budget; it cannot analyze your company's overall financial structure or suggest reallocating funds from other departments.