You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Analysis of Correct Answer(s)

• Remarketing lists: This is the correct source. A Similar Audience is a targeting feature that helps you find new users who have similar characteristics to the people on your existing remarketing lists. Google analyzes the browsing behavior, interests, and demographics of the users on your source list (like past website visitors or customers). It then identifies a new, larger audience of people who "look like" them, allowing you to expand your campaign's reach to potential new customers who are likely to be interested in your offerings.

Analysis of Incorrect Options

• Keywords, Placements, and Topics: These are other targeting methods available for Google Display campaigns, but they are not used to build a Similar Audience.
  • Keywords and Topics: These methods target users based on the content they are currently viewing or their general interests.
  • Placements: This method allows you to hand-pick specific websites, YouTube channels, or apps where your ads can appear.

While these are valid ways to find an audience, the specific mechanism for creating a Similar Audience relies exclusively on using an existing remarketing list as the seed or source audience.