What is a key benefit of Display campaigns?
Display campaign performance helps determine search recommendations.
Display campaigns provide highly-segmented insights for daily campaign deep dives.
Smart Display campaigns can automatically create video content.
Advertisers can provide minimal input to create a Display campaign.
Explanation
Analysis of Correct Answer(s)
The key benefit highlighted here is the simplicity and efficiency of creating modern Display campaigns.
- Minimal Input: Google Ads heavily leverages automation for Display campaigns. Advertisers can launch a comprehensive campaign by providing a few core assets:
- Headlines and descriptions
- Images
- Logos
Google's machine learning then automatically combines these elements to create countless variations of Responsive Display Ads. This process optimizes ad combinations to fit different ad spaces across the Google Display Network, saving significant time and effort.
Analysis of Incorrect Options
- Display campaign performance helps determine search recommendations: This is incorrect. Search and Display are distinct networks with different auction dynamics and performance signals. While audiences can be shared, Display performance does not directly influence recommendations for Search campaigns.
- Smart Display campaigns can automatically create video content: This is false. Smart Display campaigns automatically create image and text ads from the assets you provide. They do not generate new video content. Advertisers must upload their own video assets to be used in a campaign.
- Display campaigns provide highly-segmented insights for daily campaign deep dives: While campaigns provide performance data, this is not their defining benefit. The primary advantages of Display are its vast reach, powerful targeting options, and automated ad creation, rather than the granularity of daily reporting.