Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
It will reach audiences based on their lifestyles, interests, and passions.
It will connect with users based on their demonstrated in-market behavior and purchase intent.
It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
It will show exact products to potential customers that have previously seen them on his website.
Explanation
Analysis of Correct Answer(s) - The correct answer perfectly defines the primary benefit of Dynamic remarketing. This strategy connects your product or service feed to your campaign to show highly personalized ads. It goes a step further than standard remarketing by displaying ads featuring the exact products that users previously viewed on your website. This tailored approach is extremely effective for re-engaging users who have already shown specific interest, encouraging them to return and complete a purchase.
Analysis of Incorrect Options - Display new products: This is not the primary function. Dynamic remarketing focuses on showing products a user has already viewed to remind them of their interest, not necessarily to introduce new items. - In-market behavior and purchase intent: This describes In-market audiences. This is a prospecting tool to find new customers who are actively researching or planning to buy a certain type of product, not remarketing to past visitors. - Lifestyles, interests, and passions: This describes Affinity audiences. This targeting method is used to build brand awareness by reaching people based on their long-term interests and habits, rather than their recent interactions with your website.