A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

When creating a Google Display campaign, advertisers must provide the essential components that define how the campaign will run and what it will show.

Analysis of Correct Answer(s)

• Budget amount: This is a fundamental requirement for any Google Ads campaign. You must set a budget to control how much you are willing to spend over a certain period (e.g., daily). The campaign cannot run without this financial input.
• Creative assets: Display campaigns are visual. Therefore, you must supply creative assets such as images, logos, headlines, and descriptions. Google Ads uses these components to automatically assemble responsive display ads that fit various ad placements across the Display Network.

Analysis of Incorrect Options

• Keyword examples: Keywords are the primary targeting method for Search campaigns, not Display. While keywords can be used as a targeting signal in Display campaigns (e.g., for custom segments or content targeting), they are not a mandatory input for campaign creation. You can create a Display campaign using only audience targeting.
• Example placements: This refers to placement targeting, which allows you to choose specific websites or apps where you want your ads to appear. This is an optional targeting method, not a required input. Advertisers can rely on other targeting methods or Google's automated targeting to find placements.