What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Analysis of Correct Answer(s) Selecting the right bidding strategy requires a strategic approach based on your overarching campaign goals. The three key factors are:

• Performance: Your primary objective is the most critical factor. Your bidding strategy should directly align with what you want to achieve, whether it's maximizing clicks, impressions, conversions, or return on ad spend (ROAS).
• Auctions: Google Ads operates on a real-time auction for every ad impression. Your bidding strategy determines how you compete. Smart Bidding strategies, in particular, leverage machine learning to analyze countless signals during the auction to set the most effective bid.
• User Journey Complexities: The path to conversion is rarely simple. A user may interact with multiple ads across different platforms before converting. Your bid strategy should account for this complexity, recognizing that the value of an impression depends on where the user is in their journey.

Analysis of Incorrect Options - Targeting, auctions, and campaign cost-per-click: While targeting is vital, "cost-per-click" is a specific bidding model or metric, not a high-level factor for choosing the overall strategy. - Budget, competition, and user thought processes: "User thought processes" is too vague and subjective. The term user journey complexities is a more concrete marketing concept that bidding strategies are designed to address. - Location, calls-to-action, and user conversion costs: These are tactical campaign components, not foundational strategic pillars. Location is a targeting setting, a call-to-action is part of the creative, and conversion cost is a resulting performance metric.