Jacob's physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

Analysis of Correct Answer(s) - The Local campaign is the correct choice because it is specifically designed to drive offline business outcomes. Its primary goal is to increase store visits and in-store sales by connecting online ads to physical business locations. - This campaign type uses automation to promote a business across Google's largest properties, including the Search Network, Display Network, Google Maps, and YouTube, to reach nearby customers and encourage them to visit a physical store.

Analysis of Incorrect Options - Display: While Display campaigns can use location targeting, they are primarily optimized for online objectives like building brand awareness, increasing website traffic, or generating online leads, not specifically for offline store visits. - Video: Video campaigns are excellent for building brand consideration and driving online actions. They are not the specialized tool for optimizing directly for in-store foot traffic. - Discovery: Discovery campaigns are designed to reach people in discovery-oriented feeds (like YouTube and Gmail). Their focus is on driving online engagement and conversions, rather than offline business goals.