You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
With Google Ads, you can choose a maximum amount to spend per month.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, your ads will show on every available search engine.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Explanation
This question tests your understanding of budget control within Google Ads, a crucial feature for businesses with limited funds.
Analysis of Correct Answer(s)
- The correct answer highlights a core benefit of Google Ads: flexibility and control over spending. Advertisers set an average daily budget, and Google uses this to calculate a monthly spending limit (your average daily budget multiplied by 30.4, the average number of days in a month). This system ensures you will not be charged more than this monthly limit, providing predictable costs and making it ideal for managing a tight budget.
Analysis of Incorrect Options
- "Google Ads saves you time by deciding what your budget will be on a daily basis." This is incorrect. The advertiser is always in control and must set the average daily budget; Google's system then works to optimize spending within that budget.
- "With Google Ads you always pay using cost-per-reach..." This is false. Google Ads offers multiple bidding strategies, most commonly Cost-Per-Click (CPC) or Cost-Per-Thousand Impressions (CPM). There is no "cost-per-reach" payment model.
- "With Google Ads, your ads will show on every available search engine." This is inaccurate. Your ads appear on the Google Network, which includes Google Search, YouTube, and partner websites, but not on competing search engines like Bing or DuckDuckGo.