What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Affinity Audiences are designed to help advertisers reach people based on their long-term passions, habits, and interests. This type of targeting focuses on a user's overall lifestyle, similar to how advertisers might choose a TV channel based on its typical viewers.

Analysis of Correct Answer(s)

• TV comedy fans: This represents a group defined by a consistent interest or entertainment preference. It is a broad, passion-based category, making it a perfect example of an Affinity Audience.
• Golf enthusiasts: This targets users based on a specific hobby and long-term passion. It aligns directly with the goal of Affinity Audiences, which is to connect with people who have a strong affinity for a topic.

Analysis of Incorrect Options

• People looking to buy a car: This describes a user's immediate purchase intent. This is the primary use case for In-Market Audiences, which target people actively researching products or services.
• Men and women, ages 35 to 44: This is a form of Demographic Targeting. It segments an audience by age and gender, not by interests or passions.
• Parents of infants: This is an example of Detailed Demographics. Google categorizes specific life events and statuses like "Parental Status" separately from the interest-based Affinity category.