Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Analysis of Correct Answer(s)

Demographic targeting in Google Ads allows you to refine your audience based on specific personal attributes that are either declared by users or inferred by Google. The core, standard demographic categories available are:

• Age: This allows you to target specific age brackets (e.g., 18-24, 25-34, etc.). It is a foundational demographic setting used to ensure your ad message resonates with the right generation.
• Gender: You can choose to show ads to users identified as male, female, or "unknown." This is a primary demographic option for products or services that appeal more strongly to one gender.

These two options, along with parental status and household income (in select countries), form the basis of demographic targeting within a Google Ads campaign.

Analysis of Incorrect Options

• Location and Postal code: These fall under Location Targeting, which is a separate targeting method from demographics. Location targeting is about where users are, while demographic targeting is about who they are.
• Occupation: This is not a standard demographic targeting option. While you can target users based on their professional interests using Affinity or Custom Audiences, "Occupation" is not a direct, selectable demographic category like age or gender.