Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

When advertising on the Google Display Network, you have the option to upload your own pre-designed ad creatives. This provides maximum control over the visual branding and messaging.

Analysis of Correct Answer(s)

The two types of ads that are created by advertisers and then uploaded directly to Google Ads are:

• Image ads: These are static graphical ads, often referred to as banner ads. You create the image file (e.g., JPEG, PNG, GIF) with your complete message and branding and then upload it. This gives you full creative control.
• AMPHTML ads: These ads are built using the AMP (Accelerated Mobile Pages) framework. They are designed to load faster and provide a smoother user experience on mobile devices. Advertisers code these ads and upload them as a .zip file.

Analysis of Incorrect Options

• Shopping ads and remarketing ads: Shopping ads are generated from a product feed, not uploaded as a single creative file. Remarketing is a targeting strategy, not a type of ad creative.
• Image ads and dynamic ads: While image ads are correct, dynamic ads are automatically generated by Google using assets from a data feed (like products or services) to show personalized ads. You upload a feed and assets, not the final ad.
• Video ads and call-only ads: Video ads are a distinct format primarily for YouTube and video partners. Call-only ads are exclusive to the Search Network and are not used on the Display Network.