Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

Image ads

Uploaded ads

AMPHTML ads

Responsive display ads

Explanation

Analysis of Correct Answer(s)

  • Responsive display ads are designed specifically for this purpose. You provide a set of creative assets (images, headlines, logos, videos, and descriptions), and Google's machine learning automatically combines them into countless ad variations. These ads then adjust their size, appearance, and format to fit seamlessly into any available ad space across the Google Display Network, whether as a native ad or a banner ad.

Analysis of Incorrect Options

  • Uploaded ads is a broad category for ads created outside of Google Ads, such as image or HTML5 ads. These ads are of a fixed-size. To fit different placements, you must create and upload a separate ad file for each dimension.
  • Image ads are a specific type of uploaded ad with static, fixed dimensions (e.g., 300x250 pixels). They do not change shape or content based on the ad slot.
  • AMPHTML ads are a form of uploaded ad built for speed and performance. While they offer a better, faster user experience, they are still created for specific ad sizes and do not automatically adjust their presentation like Responsive display ads.