Which statement is true about the value of Google Display Ads?

Analysis of Correct Answer(s)

This statement is correct because it highlights the primary value of modern Google Display campaigns. The platform's strength lies in its powerful automation and machine learning capabilities.

• Best-in-class automation: Features like Smart Bidding and Optimized Targeting analyze millions of signals in real-time to find the most valuable users for an advertiser's goals.
• Reach at the right moment: By understanding user behavior, context, and intent across the millions of websites and apps in the Google Display Network, the system can predict when a user is most likely to be receptive to an ad and take action. This combination of massive reach and precise timing is the key benefit.

Analysis of Incorrect Options

• "It enables advertisers to reach customers searching for specific search terms.": This is the primary function of Google Search Ads, not Display Ads. Search ads target users based on the keywords they actively type into the search engine. Display ads target users based on their interests, demographics, and browsing behavior.
• "It offers advertisers the most control over the geographic locations where their ads will be seen.": While geo-targeting is a standard feature in Display campaigns, it is also available across nearly all Google Ads campaign types (Search, Video, etc.). It is not the unique or primary value of Display ads.
• "It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.": This statement is too vague. All Google Ads campaigns "bundle" elements like targeting, bidding, and creatives. It does not describe a specific value unique to Google Display.