Loretta is the advertising director for a large meal-kit company. She's setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
It allows her to reach over 75% of national internet users across millions of apps and websites.
It allows her to reach over 90% of local internet users across thousands of apps and websites.
It allows her to reach over 75% of regional internet users across thousands of apps and websites.
It allows her to reach over 90% of global internet users across millions of apps and websites.
Explanation
Analysis of Correct Answer(s) The correct statement accurately describes the vast scale of the Google Display Network (GDN). For certification, it's crucial to remember these key statistics:
- Reach Percentage: The GDN reaches over 90% of internet users.
- Geographic Scope: Its reach is global, not limited to a specific region or country.
- Network Size: The network consists of millions of websites, apps, and Google-owned properties (like YouTube and Gmail).
Loretta's goal is to engage large audiences and extend market reach. The GDN's ability to connect with over 90% of global users across a massive inventory of sites and apps makes it the ideal platform for this objective.
Analysis of Incorrect Options The other options are incorrect because they understate the true potential of a Google Display campaign:
- Limited Scope: Options mentioning "local," "regional," or "national" users are too narrow. While you can target these areas, the network's total reach is global.
- Understated Network Size: Referring to "thousands of apps and websites" is inaccurate. The GDN's inventory is far larger, numbering in the millions.
- Incorrect Percentage: The "75%" figure is an underestimation of the GDN's extensive reach.