What can the Performance Planner recommend?
Including or excluding "Google search partners"
Campaign-level Target CPA (cost-per-acquisition)
Using "Target impression share" as an automated bid strategy
Applying bid adjustments to specific locations
Explanation
Analysis of Correct Answer(s)
The Performance Planner is a forecasting tool that helps you plan your ad spend and see how changes to campaigns could affect key metrics like conversions and cost.
- Campaign-level Target CPA (cost-per-acquisition): This is a primary function of the Performance Planner. It can simulate how adjusting your campaign's budget and Target CPA will impact the total number of conversions you can achieve. It recommends an optimal balance between spend and CPA to maximize performance, making this a core recommendation.
Analysis of Incorrect Options
-
Applying bid adjustments to specific locations: The Performance Planner operates at a higher, campaign-level. It does not provide granular recommendations for specific targeting settings like location, device, or audience bid adjustments. These are manual optimizations made outside of the planner.
-
Including or excluding "Google search partners": This is a network setting for a campaign. The Performance Planner forecasts performance based on your existing settings; it does not recommend changes to which networks your ads are shown on.
-
Using "Target impression share" as an automated bid strategy: The Performance Planner's goal is to optimize for conversions or conversion value, not visibility metrics like impression share. While "Target impression share" is a valid bidding strategy, the planner's recommendations are focused on performance-driven outcomes, making CPA and budget suggestions its main output.