Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
Employment targeting allows you to serve ads only to people who work in a specific field.
Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Location targeting allows ads to be served in the specific geographic locations you choose.
Explanation
Analysis of Correct Answer(s)
- Location targeting is a core feature of Google Ads. It allows advertisers to show ads to users in specific geographic areas, such as countries, states/provinces, cities, or even a set radius around a business location. This precision helps in reaching a relevant local or global audience.
- Device targeting is another essential optimization tool. Google Ads campaigns can be configured to serve ads on desktops, tablets, and smartphones. Advertisers can choose to target all device types or select specific ones. It's also possible to set different bids for each device type to maximize campaign performance based on where customers convert most effectively.
Analysis of Incorrect Options
- Employment targeting: While you can reach professional audiences through options like Detailed Demographics (e.g., company size, industry) or custom audiences, Google Ads does not offer a direct targeting method to serve ads exclusively based on a person's specific job or field of employment.
- Occupancy targeting: This is not a standard targeting feature in Google Ads. You cannot directly target households based on the number of people living there. Available demographic targeting focuses on attributes like age, gender, parental status, and household income, not household size.