Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Analysis of Correct Answer(s)

Google Ads is fundamentally structured around three core principles that ensure it is an effective and valuable tool for advertisers.

• Relevance: This is the principle of connecting advertisers with the right audience at the right time. Google Ads achieves this by matching ads to user search queries, interests, or demographics, ensuring that the content shown is useful and relevant to the user. This improves performance for the advertiser and the experience for the user.
• Control: Advertisers have complete control over their campaigns. This includes managing their budget (setting daily limits with no minimum spend), choosing targeting options (like location and keywords), and deciding where and when their ads appear. This flexibility allows businesses of all sizes to manage their advertising investment effectively.
• Results: Google Ads is a performance-based platform. Advertisers only pay for specific, measurable outcomes, such as clicks or impressions. The platform provides powerful tools to track and measure Return on Investment (ROI), allowing businesses to understand what's working and optimize their campaigns for better results.

Analysis of Incorrect Options

• Growth, reach, and traffic: These are desirable outcomes or marketing goals that can be achieved using Google Ads, not the foundational principles the platform is built upon.
• Influence, awareness, and promotion: These terms describe stages or objectives within a marketing funnel. While Google Ads can be used to achieve them, they are not its core operational principles.
• Sales, consideration, and integrity: This option mixes marketing funnel stages ('sales', 'consideration') with a general business value ('integrity'). It does not accurately reflect the three pillars of how Google Ads functions for advertisers.