What are two reasons a marketer might use responsive display ads? Choose two.
Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
Explanation
Analysis of Correct Answer(s)
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Extended reach: This is a core advantage of Responsive Display Ads (RDAs). You upload individual assets like images, headlines, logos, and descriptions. Google's machine learning then automatically mixes and matches these components to create ads that fit into a wide variety of ad slot sizes and formats across the Google Display Network. This adaptability ensures your ads can appear in more places, including both native and non-native inventory, maximizing your campaign's reach.
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Cost-effective: By automatically testing different asset combinations, the Google Ads system optimizes your ads for performance. It learns which ad variations are most likely to achieve your campaign goals, such as conversions. This continuous optimization often leads to a more efficient cost-per-acquisition (CPA) because your budget is focused on the highest-performing ad combinations, making RDAs a very cost-effective choice.
Analysis of Incorrect Options
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Guidance: This is incorrect because the process is automated. Responsive Display Ads adjust themselves to fit ad slots; they do not provide instructions to users on how to make manual adjustments.
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Improved communication: This option describes a chatbot or automated messaging system. While useful for website engagement, this functionality is not a feature of the Responsive Display Ad format. RDAs are designed to deliver a marketing message, not to conduct real-time conversations.