Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

Analysis of Correct Answer(s)

The correct answer encapsulates the core function of Google Ads targeting. For Karen's goal of building awareness, Display ad targeting is crucial for maximizing efficiency and impact.

• Right People: Google's vast targeting options allow Karen to define her ideal audience based on demographics, interests (Affinity Audiences), and purchase intent (In-Market Audiences). This ensures her ads are shown to users most likely to be interested in her new products.
• Right Place: Placement targeting allows her to choose specific websites, apps, and YouTube channels where her audience spends time. Contextual targeting shows her ads on pages with relevant content, placing her brand in the right environment.
• Right Time: Targeting helps reach users when they are actively browsing and receptive to new information, which is key for building brand awareness.

By combining these elements, targeting ensures Karen's budget is spent reaching a relevant audience in meaningful contexts, effectively building awareness for her new business.

Analysis of Incorrect Options

• The option mentioning "automated marketing objective tracking" confuses targeting (reaching an audience) with performance measurement (tracking results). While tracking is important, it is not the primary function of targeting.
• The other options list potential business outcomes like "building a social following," "improving customer service," or "driving larger transactions." These are not direct functions of Display ad targeting itself. Targeting is the mechanism for delivering the ad, not the guaranteed business result. For example, Display ads are not primarily designed to build a social media following.