Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
His ads can appear on Google Search results when customers are searching for specific search terms.
His ads can enable customers to purchase his products directly from within the ad.
His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
Explanation
Analysis of Correct Answer(s)
- The core value of Google Display Ads is their placement across the Google Display Network (GDN), which includes millions of partner websites, apps, and Google properties like YouTube. This allows an advertiser like Brian to use contextual targeting to show his ads on websites, blogs, and forums specifically related to bicycling. By placing his ads in a relevant environment, he can effectively reach a qualified audience that is already interested in his products, which directly supports his goal of driving sales.
Analysis of Incorrect Options
- Appearing on Google Search results: This is the primary function of Google Search Ads, not Display Ads. Search ads are text-based and respond to user queries, while Display ads are visual and appear on websites as users browse.
- Proprietary formatting for demonstrations: While Display Ads are visual and can include rich media, they don't have a unique "proprietary" format for this purpose. Their main strength is broad reach and audience targeting, not a specific demonstration capability.
- Purchasing directly from within the ad: This functionality is more characteristic of Google Shopping Ads. The standard user journey for a Display Ad involves clicking the ad and being taken to the advertiser's website to complete the purchase.