What are two ways Google Ads can fuel your business goals? (Choose two.)

Analysis of Correct Answer(s)

• Get more of the right people to visit your website: This is a primary function of Google Ads. Through precise targeting capabilities—such as keywords, audiences, location, and demographics—advertisers can attract a relevant audience that is actively searching for their products or services. Driving this high-quality traffic is a fundamental business objective that leads to brand awareness and potential customers.

• Increase online, in-app, in-person, and over-the-phone sales: Google Ads is a powerful tool for driving conversions across multiple channels. It offers specific campaign types and features tailored to different sales goals. For instance, Shopping campaigns boost online sales, App campaigns drive in-app actions, Local campaigns encourage store visits (in-person sales), and call campaigns or extensions facilitate over-the-phone sales. This versatility allows businesses to directly connect advertising spend to revenue.

Analysis of Incorrect Options

• Cap the number of ads you pay for, based on your business: This is a misunderstanding of how budgeting works. You set a budget to control your total spend, but Google Ads does not limit the number of ads you pay for. You pay for interactions (e.g., clicks, impressions) within your budget.

• Reach more users by placing ads on all search engines: This is factually incorrect. Google Ads places advertisements on the Google Network (including Google Search, YouTube, and partner sites), not on competing search engines like Bing or DuckDuckGo.

• Enable premium membership subscriptions: While Google Ads can be used to promote a subscription service, it does not provide the functionality to create or manage one. This is a business model, not a direct capability of the ad platform.