How can Google Ads help you to advance your business goals?
By influencing consideration of your products and services
By driving online, in-app, in-person and over-the-phone sales
By building awareness of your brand
All of the above
Explanation
This question tests your understanding of the comprehensive capabilities of the Google Ads platform. The correct answer encompasses all listed options because Google Ads is designed to support businesses at every stage of the marketing funnel.
Analysis of Correct Answer(s)
The option "All of the above" is correct because Google Ads is a versatile tool that helps achieve a wide range of business objectives. It effectively addresses each of the following goals:
- Building Awareness: At the top of the funnel, you can use campaign types like Display and Video ads to reach a broad audience, introducing your brand, products, or services to potential customers.
- Influencing Consideration: In the middle of the funnel, you can engage users who are actively researching or comparing options. Search ads, in-market audiences, and remarketing campaigns are powerful tools to keep your brand top-of-mind and encourage potential customers to explore what you offer.
- Driving Sales (Conversions): At the bottom of the funnel, Google Ads excels at driving action. It can generate conversions across multiple channels, including:
- Online sales through Shopping and Search campaigns.
- In-app actions via App campaigns.
- In-person visits using location extensions.
- Over-the-phone calls through call extensions and call-only ads.
Because Google Ads provides solutions for awareness, consideration, and conversion, it is a complete platform for advancing your business goals.