You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

Analysis of Correct Answer(s)

• A Product feed is the ideal extension for a Video Action campaign with an online sales goal. By linking your Google Merchant Center account, you can showcase a browsable, shoppable selection of your products directly beneath your video ad. This turns viewers into customers by making it easy for them to click and purchase, directly aligning with the goal of driving conversions and sales in a cost-effective manner.

Analysis of Incorrect Options

• Sitelinks: These are useful for directing traffic to specific pages on your website (like "Contact Us" or "Special Offers"). However, they don't display individual products, making them less direct for driving e-commerce sales compared to a product feed.
• Lead form: This extension is designed for lead generation—collecting contact information from potential customers. It is not suited for facilitating direct online product sales.
• Location: This extension is used to drive foot traffic to physical stores by showing your business address. It is irrelevant for a campaign whose objective is online sales.