Why is it a good idea to opt into optimised targeting when creating a video action campaign?

Analysis of Correct Answer(s)

• Optimised targeting is an automated feature designed to help you find more conversions. It works by looking beyond your manually selected audience segments (like Affinity, In-Market, or your own data). Google's machine learning analyzes real-time conversion data and identifies users with similar characteristics and behaviors to those who have already converted. This allows your video action campaign to reach new and relevant audiences that you might not have thought to target, but who have a high probability of converting. It expands your reach intelligently to maximize campaign performance.

Analysis of Incorrect Options

• "It'll remove audience solutions you've applied that aren't driving conversions.": This is incorrect. Optimised targeting expands your reach; it does not automatically remove the audience segments you have manually selected. You would manage underperforming segments separately.

• "It'll help you reach audiences already familiar with your brand who are likely to convert.": This more accurately describes remarketing or Customer Match audiences. While optimised targeting uses signals from these audiences, its primary goal is to find new customers, not just focus on existing ones.

• "It'll remove users from your data segments who aren't likely to convert.": This is false. Optimised targeting does not alter or remove users from your existing data segments. It uses the data from these segments as a starting point to find new, similar users.