When making creative for a video action campaign, which best practice should you follow?

Video action campaigns are optimized to drive conversions, and their creative should be direct and persuasive to encourage viewers to act.

Analysis of Correct Answer(s)

• Repeat what you're offering: This is a fundamental principle of effective advertising. In a fast-paced digital environment, repetition helps your message cut through the noise. By reinforcing your offer using a combination of audio, visuals, and text overlays, you increase message recall and make it more likely that the viewer will understand the value and convert.

• Communicate the offer at the end: While it's crucial to grab attention early, a clear and strong summary of the offer at the conclusion of the ad is a powerful final prompt. Placing it just before the final call-to-action (CTA) creates a direct link between the value you are providing and the action you want the user to take, motivating an immediate response.

Analysis of Incorrect Options

• Communicate multiple messages: This is incorrect because it can confuse viewers and dilute your primary message. An action-focused ad performs best when it has a single, clear objective and a message that directly supports that goal.

• Repeat your call-to-action: Although repeating the CTA is also a strong best practice, the effectiveness of the CTA depends entirely on the viewer's desire for the offer. The selected answers focus on establishing and reinforcing the value proposition, which is the primary motivator for the viewer to act. A compelling offer is the foundation for a successful CTA.