Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

Analysis of Correct Answer(s)

The Product and brand consideration campaign objective is the correct choice because it is designed to engage users who are already aware of your brand and encourage them to explore it further. To increase retention and loyalty, you need to nurture the relationship with your existing audience.

This campaign type helps you: - Re-engage users who have interacted with your brand before. - Reinforce your brand's value and unique selling points. - Keep your brand top-of-mind, encouraging repeat business and strengthening customer loyalty.

By focusing on users in the consideration phase, you are targeting an audience that is more likely to develop into loyal, repeat customers.

Analysis of Incorrect Options

• Brand awareness and reach: This objective is for reaching a broad, new audience at the top of the marketing funnel. It focuses on initial exposure, not on nurturing existing relationships for retention.
• Lead generation: This goal is optimized for collecting contact information from potential new customers. It is an acquisition-focused strategy, not a loyalty-building one.
• Online sales: This objective is focused on driving immediate, bottom-of-funnel actions like purchases. While loyal customers do make purchases, this campaign's primary goal is the transaction itself, not the long-term relationship.