You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

Analysis of Correct Answer(s) - In-market audiences: This is the correct choice because this audience solution is specifically designed to reach users who Google's signals indicate are actively researching and are close to buying a certain product or service. This directly aligns with the goal of reaching people "actively looking to buy in the near future" to grow consideration.

Analysis of Incorrect Options - Life events: This targets users going through significant moments like getting married or moving. While they are often in the market for specific items, this category is broader and based on a life stage rather than active, recent purchase intent for a wide range of products. - Affinity audiences: These are built for reaching people based on their long-term interests and passions (e.g., "movie lovers" or "sports fans"). This solution is best for building broad brand awareness, not for targeting users with immediate purchase intent. - Custom audiences: This solution allows you to create your own audience based on specific keywords, URLs, and apps. While you could build an audience similar to an in-market one, "In-market audiences" is the pre-defined, standard Google solution for this exact scenario.