You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

Analysis of Correct Answer(s)

• Core performance metrics are the fundamental, default metrics used to measure the direct performance of any Google Ads campaign. For a video campaign with a consideration goal, the primary objective is to encourage viewers to think about your brand or product. The most direct way to measure this is by tracking how many people engaged with and watched your video. Core metrics like Views, View Rate (VTR), and Cost-Per-View (CPV) directly answer the question of "how many people watched" and how efficiently you are achieving those views.

Analysis of Incorrect Options

• Brand Lift: This solution measures the impact of your ads on audience perception, not the raw count of viewers. It uses surveys to gauge metrics like ad recall, brand awareness, and purchase intent. While valuable, it doesn't directly measure the number of views.

• Viewability with Active View: This metric measures whether an ad had the opportunity to be seen (i.e., 50% of its pixels were on screen for at least two seconds). It confirms that your ad was delivered to a viewable position but doesn't equate to a "view" (which typically requires a 30-second watch or an interaction).

• Forecasting reach of your YouTube campaign alongside print ads: This refers to planning tools like Reach Planner. These tools are used to estimate potential performance and reach before a campaign runs. They do not measure the actual, real-time results of a live campaign.