Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
It'll give you access to more engagement metrics to measure the impact of the campaign.
It'll give you access to engage with audiences on the YouTube mobile homepage.
It'll extend the reach of video ads to YouTube live streaming and Premieres.
It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Explanation
Analysis of Correct Answer(s)
Opting in to Google video partners (GVP) is a strategic choice for an awareness campaign because it significantly extends your reach beyond YouTube.
- Google video partners are a network of high-quality publisher websites and mobile apps outside of YouTube where your video ads can be shown.
- For an awareness campaign, the primary goal is to maximize the number of people who see your message.
- By including GVP, you can connect with your target audience not only when they are on YouTube but also as they browse other content across the web and in apps, thereby increasing your campaign's overall impressions and reach.
Analysis of Incorrect Options
- Access to more engagement metrics: Opting into GVP does not grant access to a different or expanded set of engagement metrics. The core metrics remain the same across YouTube and partner sites.
- Engage with audiences on the YouTube mobile homepage: This is a premium placement on YouTube itself, often part of YouTube Masthead or In-feed video ads. It is not part of the external Google video partners network.
- Extend reach to YouTube live streaming and Premieres: These are also placements within the YouTube platform. While your ads can appear here, this is part of standard YouTube targeting, not the GVP network which consists of third-party properties.