What do Insights Finder and Find My Audience help you do?
They help you understand what audience solutions in an existing campaign are delivering the best results.
They help you understand who your most valuable customers are on YouTube and how to reach them.
They help you create audience lists that you can immediately apply to any of your Google video campaigns.
They help you create audience lists similar to the audiences who delivered the best results in your Google video campaign.
Explanation
Analysis of Correct Answer(s)
- Insights Finder and Find My Audience are planning tools designed for the discovery phase of a campaign. Their primary function is to help you identify new, relevant audiences on YouTube.
- They provide data-driven suggestions on who your potential customers are based on their interests, passions, and online behaviors. This helps you understand your most valuable customers.
- The tools then suggest specific audience segments (like Affinity or In-Market audiences) that you can target, showing you how to reach them effectively in your video campaigns.
Analysis of Incorrect Options
- Creating similar lists based on past performance: This describes the functionality of lookalike segments (formerly Similar Audiences) or audience expansion, which find new users who resemble your existing high-performing audiences.
- Understanding results in an existing campaign: This is achieved through campaign reporting and analytics tools within the Google Ads interface, which analyze performance data, not through pre-campaign planning tools like Insights Finder.
- Creating and immediately applying lists: While these tools' findings lead to creating audience lists, their core purpose is strategic insight and discovery to inform your targeting choices, not just a direct list-building mechanism. The "understanding" and "how to reach" aspects are the key value they provide.