Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

Analysis of Correct Answer(s)

• The Product and brand consideration campaign goal is the correct choice because it is specifically designed to influence users in the middle of the marketing funnel. The primary objective is to encourage potential customers to learn more about your products and services, which directly aligns with the goal of increasing purchase intent. These campaigns are optimized to reach users who are actively researching or showing interest in what you offer, making them more likely to consider your brand for a future purchase.

Analysis of Incorrect Options

• Online sales: This goal is focused on the bottom of the funnel, optimizing for immediate conversions like completed purchases. While increasing purchase intent can lead to sales, this campaign type is optimized for direct action, not the consideration phase.
• Lead generation: This goal centers on capturing customer information, such as email addresses or phone numbers. Its purpose is to gather leads for future marketing efforts, not to directly increase purchase intent for a product within the campaign itself.
• Brand awareness and reach: This is a top-of-funnel objective. Its purpose is to maximize exposure and make a broad audience aware of your brand. It focuses on impressions and reach rather than engaging users to actively consider a purchase.