For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

Analysis of Correct Answer(s)

Custom audiences are the correct solution because they allow you to create highly specific audience segments. For this scenario, you can build a custom audience by inputting URLs of websites that your ideal customers are likely to visit. Google's system will then target people who have browsed those specific websites or websites similar to them. This directly matches the goal of reaching people who have browsed websites similar to yours, offering precise control over your targeting.

Analysis of Incorrect Options

• Affinity audiences: These are broad, pre-defined interest categories (e.g., "Foodies" or "Sports Fans"). They are designed for reaching a wide audience with a demonstrated long-term interest in a topic, but they do not offer the specific targeting based on browsing particular types of websites.

• Life events: This option targets users based on major life milestones, such as getting married, graduating, or moving. This is based on specific life changes, not on general web browsing behavior related to your business.

• Infinite taxonomy audiences: This is not a standard audience solution available in Google Ads. It is likely included as a distractor option. The primary, customizable audience solutions are Custom, Affinity, and In-Market audiences.