You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?

Analysis of Correct Answer(s)

Demographics and detailed demographics is the correct solution because it is the most direct and precise method for targeting users based on their core, factual attributes.

• This targeting option allows you to define your audience based on specific age ranges (like 35-44), gender (male or female), parental status, and household income. The question's requirement to reach "male users who are 35 to 44 years old" is a classic use case for demographic targeting.

Analysis of Incorrect Options

• Custom audiences: This solution is built on user intent and interest, not their identity. You would use this to reach people who have recently searched for specific keywords, visited certain websites, or used particular apps.

• Life events: This targets users who are experiencing significant milestones, such as graduating, moving, or getting married. It is not designed to target a broad age and gender group.

• Affinity audiences: This option reaches people based on their long-term hobbies and passions (e.g., "Foodies" or "Thrill Seekers"). It focuses on lifestyle interests rather than fundamental traits like age and gender.