A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

Analysis of Correct Answer(s)

• Action: This is the correct objective because it focuses on driving valuable user interactions at the end of the customer journey. The phrase "decision-making moments" refers to the critical point when a user is ready to make a purchase, sign up, or take another specific step. A campaign with an Action goal is optimized to find users who are showing strong intent and prompt them to complete a conversion.

Analysis of Incorrect Options

• Consideration: This is a mid-funnel objective designed to encourage potential customers to learn more about your brand and products. While it influences decisions, its primary goal is to ensure your brand is included in the user's research and comparison phase, which happens before the final decision-making moment to convert.

• Awareness: This is a top-of-funnel objective. Its purpose is to build broad brand recognition and reach a large audience. It aims to make people know your brand exists, not to influence an immediate decision to act.

• Perspective: This is not a standard marketing objective within the Google Ads framework and serves as a distractor.