You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

Analysis of Correct Answer(s)

This combination is the most effective for achieving maximum reach on a minimum budget due to the complementary and cost-efficient nature of these two ad formats.

• Bumper ads: These are 6-second, non-skippable ads sold on a target CPM (cost-per-thousand impressions) basis. They are specifically designed to be a low-cost format to reach a broad audience frequently, making them perfect for maximizing reach efficiently.
• Skippable in-stream ads: These ads offer flexibility and cost control. With CPV (cost-per-view) bidding, you only pay when a viewer watches 30 seconds of your ad (or the entire ad if it's shorter) or interacts with it. This model ensures your budget is spent on engaged viewers, while still contributing to overall reach.

Together, they form a powerful and budget-friendly strategy. Bumper ads build widespread awareness at a low cost, while skippable in-stream ads allow for deeper storytelling to an interested audience without overspending.

Analysis of Incorrect Options

• Options including Masthead ads: The Masthead is a premium, high-cost placement on the YouTube homepage, purchased on a reservation basis for a significant fixed price. This directly contradicts the goal of operating on a "minimum budget."
• Options including non-skippable in-stream ads: While effective for ensuring a message is seen, non-skippable in-stream ads are typically more expensive on a CPM basis than bumper ads. For the primary goal of maximizing reach on a tight budget, the combination with bumpers is more cost-efficient.