What are the three primary benefits of Reach Planner?

Analysis of Correct Answer(s)

Reach Planner is a Google Ads tool designed for media planning. Its three core benefits are accurately reflected in the correct option:

• Trustworthy unique reach forecasts: Reach Planner's primary function is to predict the number of unique individuals a campaign can reach based on budget, audience, and ad format settings. This helps advertisers understand their potential audience size, which is distinct from the total number of impressions.
• Media mix options: The tool allows you to build a media plan using various YouTube and Google video partner ad formats (e.g., skippable in-stream, non-skippable, bumper ads). You can see how different combinations affect your reach, frequency, and budget, helping you optimize your media mix before launching a campaign.
• Fresh data: The forecasts are based on recent and regularly updated campaign data, typically refreshed weekly. This ensures that your media plans are built on current trends and provide a more accurate prediction of performance.

Analysis of Incorrect Options

The other options are incorrect because they misrepresent Reach Planner's features:

• The term "popular reach" is not a standard Google Ads metric. The tool's key metric is unique reach, a precise measure of the distinct number of people exposed to an ad.
• Reach Planner does not provide "automation recommendations." While Google Ads offers many automation features for campaign management (like Smart Bidding), Reach Planner is a forecasting and planning tool, not a campaign automation engine. Its purpose is to help you plan, not to recommend specific automated bidding or targeting strategies.